Mary Kay is sitting pretty as number one on Brand Keys’ 2010 Customer Loyalty Engagement Index in both the Cosmetics (Mass Merchandiser) and Moisturizing Skincare (Mass Merchandiser) categories! According to the Brand Keys press release, winners “are those brands best able to engage consumers and create loyal customers.” The current Index, according to Brand Keys, examines customers’ relationships with 518 brands in 71 categories.
In a Jan. 30 Brandweek article by Noreen O’Leary (“Report: Starbucks, Wells Fargo Surge in Customer Loyalty”), Brand Keys Founder and President Robert Passikoff said that “although the economy hasn’t improved much in recent months, consumers expect more for their money. That means they want a strong brand for a good price.” You know from your own experience with your customers that women aren’t just considering price, they’re comparing a product’s benefits and the brands reputation—two areas where Mary Kay shines!
For more information on the Brand Keys 2010 Customer Loyalty Engagement Index and to read the press release, go to http://www.brandkeys.com/awards/. You can print out the list of 2010 award winners, and share this exciting recognition with your unit members, potential team members and customers.