Here’s some news that will make your day: Independent research firm Brand Keys just published the official results of its 2011 Customer Loyalty Engagement Index, which examines customers’ relationships with 528 brands across 79 categories. Mary Kay ranks #1 in consumer loyalty both in the Cosmetics and Facial Moisturizer categories! And there’s more: Mary Kay ranks #6 in Brand Keys’ “Brands That Delight”, a list of the top performers across all industries that are “knocking the ball out of the park when it comes to customer engagement and loyalty,” as a Feb. 7 article published by online news service Marketing Daily states. Just look at the kind of company Mary Kay is keeping:
- Mary Kay
- J. Crew
You can look forward to receiving an e-mail soon with more detail and perspective on the results of this study. In the meantime, feel free to share this information proudly with your customers – and congratulations! The relationships you nurture with each of your customers, and the Golden Rule service you provide them, are huge contributors to this prestigious recognition!
One thought on “Your Customers Are Loyal – And Here’s Proof!”
This is Absolutely fantastic.