Here’s some news that will make your day: Independent research firm Brand Keys just published the official results of its 2011 Customer Loyalty Engagement Index, which examines customers’ relationships with 528 brands across 79 categories. Mary Kay ranks #1 in consumer loyalty both in the Cosmetics and Facial Moisturizer categories! And there’s more: Mary Kay ranks #6 in Brand Keys’ “Brands That Delight”, a list of the top performers across all industries that are “knocking the ball out of the park when it comes to customer engagement and loyalty,” as a Feb. 7 article published by online news service Marketing Daily states. Just look at the kind of company Mary Kay is keeping:
- Mary Kay
- J. Crew
You can look forward to receiving an e-mail soon with more detail and perspective on the results of this study. In the meantime, feel free to share this information proudly with your customers – and congratulations! The relationships you nurture with each of your customers, and the Golden Rule service you provide them, are huge contributors to this prestigious recognition!